Skip to main content

Boost Collaboration and Reduce Time to Market on Web Projects

Reduce Your Time to Market
Invest time first, see bigger results later. Through that mentality, we can increase collaboration, reduce time to market, and effectively add more value with fewer resources.

“Cut the budget. And also do more work. At a higher quality.”

You know this quote (or perhaps a similar, yet slightly more diplomatic one). It’s an ask that business folks are often challenged with — do more with less.

But to truly succeed — and take your organization to the next level, especially amid a shrinking economy — takes creativity. It means questioning and rethinking current tools and workflows.

Optimize Time by Investing It

As experienced builders of premier web experiences, we’ve come to love optimizing the process. We’re known to go to great lengths to squeeze out the smallest time improvements to create lasting effects on how we work and how we spend our free time.

We do this because when we see our time as an investment, it becomes a resource that yields a beneficial return when spent wisely.

Stackbit is a Time Investment Resource

At Stackbit, we are positioned to help customers succeed in rethinking their web-building process in two key areas:

  1. Experience: Helping customers re-platform and rework processes across organizations of various sizes in an array of industries has enabled us to share best practices.

  2. Product: Stackbit’s visual web editor has afforded us unique insights into how our product can help organizations embody the mindset of investing their time.

Rethinking the Use of Time When Building for the Web

Stackbit unlocks a way to think differently about building, learning, and improving web experiences.

By affording teams the ability to shift their strategy, Stackbit guides you from “The Old Way” of building whole pages with designers and developers to “The New Way” — focusing on building individual reusable components that even non-technical workers can use to build pages.

This shift in focus both fosters collaboration and reduces time to market, benefits you will continue to realize over time.

Let’s take a look at the specifics.

The Old Way: Slow and Error-Prone

Many organizations follow a waterfall approach to building web experiences. It tends to work like this:

Time to Market - The Old Way

Ideation: A designer works with stakeholders to develop a creative brief that includes market research, brainstorming sessions, requirements gathering, stakeholder interviews, estimating, brand approvals, and …

approvals. Every step of the way can get held up for days, weeks, or months just trying to get someone to review and provide feedback or approve the work.

When that finally happens …

Build: A technical dissection of the creative brief that includes building and …

testing. (Plus approvals, again.) Bugs in the code for campaigns, initiatives, and new web experiences could mean a loss of revenue. Finally, you can …

Deploy: After all that is done, it comes time to launch. And that may seem simple, but it’s a coordinated effort that often must take place with the help of a number of different departments.

The New Way: Move Fast and Collaborate

Consider a world in which a single team ideates and builds together. Designers and developers each bring their unique expertise to the table, so feel and function can be built simultaneously.

Time to Market - The New Way

This process doesn’t remove approvals; it rethinks how approvals work.

When a team designs and builds component-first, they are forced to think about the entire design system when making changes. Code is more likely to be built modularly, and changes can happen quickly. That way, if the approval comes at the last minute, it’s easier for developers to be nimble.

When ideation and builds happen in parallel with a high amount of collaboration, everyone can put the whole system above each individual part.

Shifting Approach now Compounds Time Savings

If teams can work together in this new way, they can design and build projects faster, get to market faster, and learn faster.

The first few cycles may be longer. But future cycles can take advantage of components built in previous cycles, with your time saved and output for your teams compounding over time.

Time to Market - Investing Time

Stackbit is Even More of a Value Add

While this process can happen with or without Stackbit, adding Stackbit to your web-building stack saves you even more time and hassle.

Our visual editor allows non-technical creators to edit content and components (and even their styles) in place. There’s no need to worry about where the content is stored.

This results in a faster editing experience and less training for content editors, which saves both teams from wasted energy and effort.

Time to Market - Savings with Stackbit

An Example in Health Care

This may all sound great in theory, but you care about how it performs in the real world.

Wellster, an innovative, next-generation health provider, leveraged Stackbit's visual editing platform to improve developer efficiency while accelerating content operations and collaboration.

Read the story if you’re interested in the details.

Break Out of The Old Way

Do more with less. Refine your current workflows and promote collaboration by bringing designers and developers together to ideate and develop with an iterative and system-first approach.

Add Stackbit’s visual editor to save more and more time with each project And add to the mix our in-house workflow consultants, and you’ll be building web experiences at lightning speeds in no time.