Telus Digital: 5x faster to build experiences, more reuse, seamless onboarding

Stackbit Removes Content Complexity for Editors

Stackbit became the link that enabled TELUS to maintain manageable and well-designed code, and provide ultimate flexibility to content editors while reducing the friction and complexity of managing content.

With Stackbit, the hundreds of content editors would be able to build visually-rich pages without developer help. No new variations of components. No need to drill down through structural components.

Unlocking Reusable Content Templates

One of Stackbit’s most powerful features is its ability to enable content editors to save content as a preset. With Stackbit’s visual editor, Telus editors can now build component layouts from their atomic design system. Once they build a template they’d like to reuse, they can store it as a template that can be reused on other pages throughout the site.

New components and pages can be created in seconds, rather than having to set up the structural elements each time.

With Stackbit we can finally build templates from the atomic component once, save and reuse however the organization needs.

Nika Karliuchenko - Product Manager at Telus

Stackbit Brings Power + Speed to Content Editing

It simply doesn’t make sense for editors to spend so much energy to understand the infrastructure of a page’s code just to be able to change its content. Stackbit enabled them to locate the element they want to change, and change it directly.

Building new pages is 5 times faster than before.

Nika Karliuchenko - Product Manager at Telus

Integrating with Stackbit is “Super Simple”

The magic of visual editing with Stackbit is made possible by adding data attributes (that can be stripped out at build time) to the HTML elements containing content.

The integration with Stackbit was straightforward and super simple. Other companies told us we had to write adapters or wrap their code around our components and register them. With Stackbit it was just adding a few annotations.

Jordan Raffoul - Developer Tech Lead at Telus

Annotations are designed to stay out of developers’ way and let them work how they want to work.

• No refactoring.
• No wrappers.
• No additional dependencies.
• No code added to production.

Stackbit Minimizes Content Training Costs

As an added benefit, because content editors don’t have to understand the structure of a page to edit with Stackbit, training new editors is extremely fast and simple. TELUS was spending hours training each content editor before Stackbit.

Now they watch a quick video and are instantly ready to go. Editor can spend their time editing rather than learning how to edit.

Now we have 500 authors that learn about Stackbit in a 5-minute video and are building new pages immediately afterward.

Nika Karliuchenko - Product Manager at Telus

A Single Source of Truth for Content

After making a change, Stackbit maps the content to the appropriate model in Contentful, and writes the updated content instantly back to the CMS.

And if content changes in the CMS itself, the changes are immediately reflected in the editable preview in Stackbit. Thus, there is always a single source of truth.