Most site builders are optimized for one type of user. We shouldn't need to choose a platform based on whether we identify as developers, designers, marketers, no-coders, or low-coders.
People building websites have come to expect a pleasing and intuitive visual editing experience, as evidenced by the success of Squarespace, Wix, Webflow, and others. At the same time, the success of patterns and tools like Jamstack, React, Next.js, and Tailwind have shown us that people developing websites demand a smooth developer experience.
Instead of working on another site builder for a narrow segment of users, we realized the opportunity to create an unparalleled experience for developers and non-developers building great websites together.